Qazaqstandyq Allur avtomobil kompaniiasynyń quramyna kiretin Jetour brendi el naryǵynda nebári eki jyl buryn paida bolsa da, qarqyndy damyp, kópshilikti jetistikterimen tańǵaldyryp keledi. Qysqa merzim ishinde tutynýshylardyń senimine ie bolǵan brend, jergilikti naryqtyń qajetine sai keletin avtomobilderdi usynady, dep habarlaidy Dalanews.kz.
2023 jyly Allur men Jetour strategiialyq seriktestik jóninde kelisimge qol qoidy. Sodan beri Jetour turaqty ósim kórsetip, qazaqstandyqtardyń qyzyǵýshylyǵyn arttyrýda. Máselen, 2023 jyly 3 930 avtomobil satylsa, 2024 jyldyń alǵashqy on aiynda bul kórsetkish 7 265-ke jetti. Shilde aiynda brend ai saiynǵy rekord ornatyp, 1 000 avtomobil satty. Jetour brendi otbasyly jandarǵa arnalǵan Jetour T2 modelin usyný arqyly óz tabysyn odan ári arttyra tústi. Jańa model jailylyǵy men ámbebaptyǵynyń arqasynda úlken suranysqa ie boldy. Búgingi kúni Jetour-dyń naryqtaǵy úlesi 5%-dy qurap, eldegi eń kóp satylatyn TOP-10 brendtiń qataryna endi.
Jetour ósiminiń negizgi faktorlary
Dilerlik jeliniń keńeiýi
2023 jyly Jetour Qazaqstanda nebári 5 dilerlik ortalyqpen jumysyn bastady. Jyl sońyna deiin olardyń sany 17-ge jetip, Qazaqstannyń iri qalalary men aimaqtarynyń 90%-yn qamtydy. Bul brendtiń avtomobilderin satyp alý turǵyndar úshin qoljetimdi boldy.
2024 jyly Jetour taǵy 8 dilerlik ortalyq ashyp, jyldyń sońyna deiin qosymsha 3 satý núktesin iske qosýdy josparlap otyr. Bul brend tutynýshylardyń júreginen oryn alyp, Qazaqstannyń barlyq aimaǵynda sapaly qyzmet kórsetýge múmkindik berdi. Qazirgi ýaqytta Jetour-dyń resmi dilerlik ortalyqtary Qazaqstannyń 17 aimaǵynda jumys isteidi.
Model qataryn keńeitti
2024 jyly Jetour 5 túrli avtomobil modelin usynyp, olardyń árqaisysy óz satyp alýshysyn tapty. Jyl sońyna deiin jańa Jetour X50 krossoveriniń satylymy bastalady dep josparlanýda. Bul model aýditoriianyń erekshe qyzyǵýshylyǵyn týǵyzdy.
Otbasy aýditoriiasyna baǵyttalýy
Jetour basty nazaryn otbasylyq saparlarǵa arnalǵan avtomobilderge aýdardy. Bul strategiia úlken suranysqa ie boldy. Keń, tehnologiiasy ozyq ári senimdi krossoverler sapar barysynda jailylyq pen qaýipsizdikti qalaǵan otbasylardyń tańdaýly kóligine ainaldy.
Jetour jetken jetistikterimen toqtap qalmaidy. Brend dilerlik jelisin odan ári keńeitip, model qataryn tolyqtyryp, Qazaqstan naryǵyndaǵy ornyn nyǵaita bermek. Kelesi jyly tutynýshylar eki jańa modeldiń satylymyn kútýde, olar da satylym hitine ainalýy múmkin.
